Western Viewers Fall Behind in the Web-connected TV Revolution

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31 Aug 2012 12:00 Africa/Lagos

Western Viewers Fall Behind in the Web-connected TV Revolution


NUREMBERG, Germany, August 31, 2012/PRNewswire/ --

People in markets such as China, Brazil and India better exploit the opportunities offered by web-connected television, compared to countries such as the UK, US and Germany. This is according to research carried out across thirteen countries by GfK's consumer research experts. The study found that western consumers are stuck in an 'analogue' mindset, whereas viewers in emerging markets are more likely to embrace the digital capabilities of Connected TV.

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