Avon Launches Viva, a Bold New Fragrance By Fergie

Kick off the holiday shopping season with a special preview of Fergie’s new fragrance available on Cyber Monday

Channel the confident and empowered sexiness of Fergie with her latest fragrance with Avon, Viva, a sexy contradiction of captivating cool herbs spiked with fierce lavender and intriguing vetiver.

Inspired by one of today’s most empowering women, Fergie, Viva is a bold new fragrance from Avon that epitomizes strength and independence.

New York, NY – November 15, 2012 – Avon announced today it will launch Fergie’s third fragrance, Viva, with a special advanced preview on Cyber Monday, months ahead of its February 2013 launch. As a highly-anticipated follow up to Fergie’s two fragrances, Outspoken and Outspoken Intense, Viva will be available to customers through their Avon Representatives on this day only as part of an online exclusive beauty gift set. This limited edition holiday special will feature the full size Viva fragrance, matching shower gel, body lotion, and other Avon beauty products.

Sensual and fearless, Fergie is an inspiration to millions. Her fans constantly clamor for a piece of her glamorous lifestyle—and now Avon is giving them a unique chance to experience a new side of the artist with this special Cyber Monday offer.

“My fans are so amazing and loyal, I wanted to do something special for them,” explains Fergie. “I’m so excited to give them the chance to be the very first to try Viva. This fragrance is so meaningful to me, and I’m thrilled to share the scent.”

“Fergie is such an icon and symbol of strength,” says Lily DeStefano, Vice President of Avon North America Beauty. “We wanted to create a fragrance that resonates with women everywhere, and I think we did just that with Viva.”

The Inspiration: With Viva by Fergie, you can channel the confident and sexiness of singer, actress, model and icon, Fergie. The latest collaboration between Avon and the award-winning artist, Viva by Fergie is designed to bring out the fearless woman within, celebrate feminine contrasts and propel her to live outside the bounds. A sexy, spirited and seductive fragrance, Viva by Fergie epitomizes the strength and independence of its namesake.

The Scent: Feminine. Empowered. Unconventional. Viva by Fergie is a sexy contradiction of captivating cool herbs spiked with fierce lavender and intriguing vetiver. A fragrance for women who want to live life on their own terms, inspired by one of today’s most empowering women, Fergie.

The Notes:
Captivating Cool Herbs Luscious greens and captivating herbs create a cool effect that invigorates and refreshes the senses.
Fierce Lavender Fresh with floral, minty and spicy undertones, fierce lavender delivers a modern contrast between masculine and feminine notes.
Intriguing Vetiver One of the most beautiful woody notes, intriguing vetiver is wrapped in sweet leathery undertones, adding depth and sensuality to the fragrance.

Where to Buy: To be among the first to experience Viva by Fergie, visit www.avon.com on Monday, November 26, 2012.

About Avon
Avon, the company for women, is a leading global beauty company, with over $11 billion in annual revenue. As the world’s largest direct seller, Avon markets to women in more than 100 countries through over 6 million active independent Avon Sales Representatives. Avon’s product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, Avon Naturals, and mark. Learn more about Avon and its products at www.avoncompany.com.

About Fergie
Multi-platinum recording artist Fergie joined The Black Eyed Peas in 2002, helping take their first disc together, Elephunk, triple platinum. In 2006, Fergie released her debut solo album, The Dutchess, which sold over 6 million copies worldwide. The Black Eye Peas fifth album, The E.N.D., entered the Billboard Top 200 chart at #1. The Black Eyed Peas made Billboard history with the longest successive stay at the top of the chart.

Fergie has worked with Avon since 2009, launching two successful fragrances, and also acting as an integral source of support for the Avon Foundation for Women. In 2011, Fergie’s first fragrance , Outspoken , was the recipient of the prestigious FiFi new fragrance celebrity of the year award, bestowed by the Fragrance Foundation to recognize the fragrance industry’s most notable, creative achievements.

Contacts:

Elizabeth Bergman
Avon Products, Inc
212-282-8197
Elizabeth.Bergman@avon.com

Lindsay Talley
Avon Products, Inc
212-282-7700
Lindsay.Talley@avon.com

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