Monday, July 3, 2017

ZEE Mundo Celebrates Over 100 Years of Bollywood


ZEE Mundo Celebrates Over 100 Years of Bollywood

ZEE Mundo celebrates a legacy of blockbusters, the growth, development and history of more than a century of Bollywood cinema. Every Friday, Saturday and Sunday in July, ZEE Mundo pays homage to the Bollywood industry, including an "Experiencia Total" movie every Saturday with behind-the-scenes footage.

MIAMI, June 30, 2017 /PRNewswire/ -- Bollywood is one of the first and largest film industries in the world, generating classics capable of transcending the passage of time. It emerged as a concept of the relationship between the city of Bombay (now known as Mumbai) as the center of India and the Hollywood film industry. In July, ZEE Mundo honors more than 100 years of Bollywood film success with special programming every weekend of the month, including an "Experiencia Total" movie every Saturday with behind-the-scenes footage, via Dish Latino (channel 822) and Sling TV.

Link to download promo: https://goo.gl/LQQZEL

Bollywood managed to create unforgettable stories and characters from the very beginning. The origins of Indian cinema date back to 1896, but it was in 1913 that Raja Harishchandra, of Dadasaheb Phalke, was produced - India's first silent film. The first production with sound arrived in 1931: Ardeshir Irani's Alam Ara, a commercial success in those times. Between 1930 and 1940, India, like many other countries in the world, was affected by World War II and suffered a great depression. But that did not stop the first color production in 1937: Kisan Kanya. This title gave rise to the "Golden Age" of Bollywood cinema, which produced hundreds of films between 1940 and 1960, including the first Oscar nomination for Best Foreign Film: Mother India by Mehboob Khan in 1957.

In the late 60s, early 70s, large-scale blockbusters began to appear (similar to the movies we know today) loaded with romance, action, suspense and the color so characteristic of Indian culture. The actors gradually became celebrities and gained popularity, as did the films. Several films won awards at the Cannes Film Festival and Oscar nominations.

Towards the beginning of 2000, the Bollywood industry gained worldwide recognition due to the growth of the Indian community outside its country and the growth of the economy in India. This helped bring technological advances and innovations in terms of production, special effects and animation to Bollywood. Today, with more than 104 years of history, Bollywood generates up to three times as many movies each year than any other film industry worldwide. Each film generates an average of four billion movie tickets per year, with production costs that can reach up to $10 Million.

Bollywood's fan base is always growing thanks to the perfect formula for success: romance, drama, comedy, suspense and the lively colors- a characteristic of Indian culture. That's why ZEE Mundo, the channel that broadcasts Bollywood's greatest movies, will celebrate over 100 years of history with special programming every weekend in July - so that everyone can experience how wonderful the Indian movie industry is, via Dish Latino (channel 822) and Sling TV.

DISCOVER THE BOLLYWOOD INDUSTRY

Bollywood as a concept emerged from the relationship between the city of Bombay (now Mumbai) as the film center of India and the Hollywood film industry, making reference to well-known American productions and titles, which years later the Bollywood industry wouldn't have to do for recognition. With more than 104 years of life, the Bollywood film industry generates up to three times as many movies as those produced by Hollywood film studios. Each film generates an average of four billion movie tickets per year, with production costs that can reach up to $10 Million.

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For more information go to www.zeemundo.tv.

About ZEE Mundo

ZEE Mundo is a 24-hour Pay-TV channel featuring the best Bollywood movies and series dubbed in Spanish and HD. The programming covers the genres of: action, romance, suspense, drama, and comedy. ZEE Mundo's exclusive programming crosses over cultures and brings some of Bollywood's biggest stars to the Americas. The network is part of ZEE Entertainment Enterprises Limited, one of the world's leading content aggregators and distributors of programming, with an extensive library of more than 222,000 hours of content and more than one billion viewers across 171 countries. For more information about ZEE Mundo, visit zeemundo.tv.

SOURCE ZEE Mundo

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