QYOU and iflix Partner on Major Global Content Initiative
- iflix, the leading OTT service for emerging markets, to distribute exclusive localized QYOU video programming in 25 global territories reaching a potential audience of over 1 billion
- Agreement marks major step for QYOU, significantly expanding its global footprint with initial targeted localized formats in Indonesia, Malaysia and Philippines
DUBLIN/LOS ANGELES/TORONTO, Feb. 6 2018 /CNW/ - QYOU Media (TSXV: QYOU OTC: QYOUF), the world's leading curator of premium 'best-of-web' video for multiscreen distribution, announced today it has partnered with iflix, the leading subscription OTT service for emerging markets, to distribute QYOU's curated online video content in 25 global territories. The agreement includes exclusive locally hosted formats on iflix's service in Indonesia, Malaysia and Philippines.
This represents the first step in a growing distribution collaboration between the two companies to bring unique short form content from local video creators to audiences in emerging markets.
Digital TV Research states that global revenues from SVOD TV and movies is due to reach $41B by 2022. iflix has seen tremendous growth in emerging markets within Asia, the Middle East and Africa, and attributes that success to creating a service for local customers with locally relevant content. iflix has now selected QYOU, as the company's first short form content partner to help boost its catalogue of regional content. For QYOU, this marks a major step to building further localized offerings around the world, following the success of its local launches in India and Poland last year.
The appetite globally among millennials and Gen-Z for digital first short form video content continues to grow at astonishing rates with over 500 million hours of video watched on YouTube daily. To help iflix capitalize on this appetite and tap further into this market segment, QYOU will curate bespoke video content from local creators in each local market and package this for iflix users around the region.
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